“The Foot Fist Way” website
CLIENT: PARAMOUNT VANTAGE
Theatrical release website
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INTERACTIVE GALLERY |
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This theatrical release website brings us straight into the world of hard-ass martial artist Fred Simmons and his Taekwondo studio. The Foot Fist Way website is actually a faux martial arts dojo website, for a community of taekwondo enthusiasts. It includes user-generated content from the “students”, banners and elements they can share virally, a kooky interactive area called the Trophy Room, and an hilarious casual game. Listen to Fred’s rude exclamations and watch his head roll!
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