Website for feature film "Into The Wild"

of    INTERACTIVE GALLERY

Theatrical release website for 2007 film based on a true story with a tragic ending. Our challenge was to create an interactive experience that captures the essence of the story and keeps visitors engaged on the site for extended time. We chose to keep the tone of the site upbeat and full of wonder and discovery, rather than focus on the grisly (and well-known) outcome. We leveraged the stunning widescreen landscape photo stills from the film to create an immersive interpretation of the character’s journey. The site captures the exhilaration of the open road and impels visitors to explore the “Experience” and interact with various elements and activities. We were named a Webby Honoree for Best Use of Photography for this site.