Archive for August, 2009

Food trucks are the rage

Tuesday, August 25th, 2009

You’ve heard us rave about the Koji Korean BBQ truck, maybe you’ve even waited an hour to try it (OK we only waited 40 minutes but still…) or follow them on Twitter. the city is filling up with excellent meals on wheels to please a variety of foodie palates and they have discovered Twitter is an excellent tool to increase followers… and business.

Koji tacos

List of new food trucks: LA Times put together a good comprehensive list of the major “nouvelle food trucks” roaming our city

California Taco Truck: there’s even a blog dedicated to taco trucks and food truck news: http://bit.ly/SxFIO

koji salmon

Looking forward to trying some of the more unusual ones: Like Marked5,  based on my old fave from Tokyo days, Mos Burger. Their Schtick was a chicken teriyaki burger on a bun made of rice! Their motto was something like: “Of course, it always tastes so good!”  Marked5 seems to be an homage to Mos, with dishes like  Katsu Pork on a rice bun, and the Shoosh Salmon Sandwich.  They recently launched and haven’t been great about putting locations on their site or on their twitter in a timely manner so I haven’t been able to track them down yet.

lets be frank

Another truck worth chasing is Lets be Frank in Culver City near Helms Bakery and in Glendale, specializes in gourmet, natural hot dogs. Find them on twitter.

Dosa Truck, with an Indian snack-inspired menu,  sounds good too, although we haven’t caught up with them yet either. Twitter: @dosatruck

Let us know if you have found one of these or another creative food truck worth sharing info about.

Eating Up Social Media Club New Orleans

Friday, August 21st, 2009

someclub_waveUpon Leslie’s arrival in New Orleans, I whisked her to Ralph’s on the Park for the Social Media Club’s (@smcno) “Setting the Table for Social Media: Restaurant and Hospitality Roundtable” featuring:

Scott Boswell (@chefscottb): Chef and owner of Stella! and Stanley in New Orleans
Brooke Boudreaux (@whereneworleans): From her hidden Where Magazine
Lizzy Caston (@misslizzyc): New New Orleanian and marketing and urban planning guru
Lorin Gaudin (@loringaudin): New Orleans Food Diva, and WGNO star

OVERVIEW:
This was a tasty meeting of food journalists, dining and hospitality communications professionals, foodies and social media specialists.

Chef Scott said that people are following what he tweets about and ordering those dishes.

Big Do’s and Don’ts for social media:

Do: Be positive, Be yourself and Think before you Tweet!

Don’t: Sell too hard and RT everything.

Live by “if you wouldn’t want to read it, don’t tweet it!”

Twitter was the main focus of the panel’s discussion although several of them also found success using blogs, youtube, facebook and flickr. Myspace seems to be in the echoing past, with hardly anyone keeping up their profiles there. In using social media, be aware of who your audience is and how to best communicate with them.

Panel members share a passion for food and social media is one way to share that.
Lorin mentioned an amazing blog by an 18 year old foodie: “Passionfruit butter” http://passionfruitbutter.com/ .

We were starved after this discussion and ate at Ralph’s. Leslie had saffron braised lamb cheeks with Israeli couscous and Dustin chowed on a baked oyster quartet! Mmmmmm.

Inspirations from SIGGRAPH 09 New Orleans

Thursday, August 6th, 2009

siggraph titleSIGGRAPH is known for its 3D animation and computer graphics. Having never attended, I wasn’t sure there would be enough relevant or inspirational to me. There was! From a pure interest level, there were sessions on the making of “Benjamin Button”, “Terminator” and “Transformers”. I was amazed by the amount of work and level of detail that goes into each shot. The making of the digital Schwarzenegger was particularly interesting! It inspired me and even got me thinking about how to incorporate some of the 3D aspects into my 2D world. At the base of all is the storytelling. If an audience connects to the story and characters, you will have a succesful piece, whether that be a film, game or even website.

Monday’s keynote speaker, Randy Thom of Skywalker Sound spoke about designing a movie for sound and the importance sound has as a character in a film. In creating successful sound for your film, consider what your characters HEAR and remember that dialog, music and sfx in most cases should be like a baton being passed – not happening all at once. This got me excited about animating to sound again as my CalArts thesis, “Everybody Bowl” was created based on sound recordings I did at bowling alleys.

3D teleconferencing

3D teleconferencing

interactive geotextile mesh - it moved!

interactive geotextile mesh - it moved!

I loved the emerging technologies exhibits featuring everything from “multimodal flooring” (that simulated standing on a frozen pond – as it’s CRACKING beneath you!) to 3D teleconferencing to garment folding robots!

One of the best talks came from Will Wright (creator of Sims and Spore) on “Playing with Perception” and the idea of being an “entertainment designer”. As consumers, we search out forms of entertainment that fit our current mood (experiential/voyeuristic, story or play). Such a great observation, I never viewed our target audiences by their current moods! Knowing our targets may be up for silly comedy one night and an AFC fight the next gives us more insight into how to design for them. He also discussed captured vs. synthetic images and imagined vs. actual realities and that much of the interesting new work is coming at the very crossroad of these four dimensions.

I ended my stint at this year’s conference with the Computer Animation Festival. For the first time, they allowed the real-time animation of games to be part of the festival which I thought was a great addition. A beautiful new game called “Flowers” was the highlight. The live demonstrator “flew” a group of flower petals around a grassy field growing larger as he passed over patches of flowers.  A few other favorites included “Partly Cloudy“, “Anima” and “Window Pains“.

Pixar teapot

Pixar teapot

I left the conference feeling inspired and excited to animate something new!

Oh, and I got one of the coveted Pixar walking teapots!